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Brief
We align on goal, audience, tone, and references so the edit has a clear direction from frame one.
Direct Response Video Editor
Winning AdsRequireResearch.
I don't just edit videos. Before opening the timeline, I analyse your competitors, winning creatives, customer psychology, and hook strategies to build ads designed for higher retention and stronger conversions.
Have a project? → WhatsApp
- AI-Enhanced Workflow
- 100%
- AI-Enhanced Workflow
- Years Editing Experience
- 10+
- Years Editing Experience
- Brands Trusted
- 100+
- Brands Trusted
- Attention Focused
- ∞
- Attention Focused
— About Me
Meet Richard Hend
I don't just edit videos.
I build production workflows that help brands, agencies, video creators, and real estate businesses produce better content, faster.
Using 10+ years of editing experience alongside modern AI-powered workflows, I create high-performing UGC, VSLs, YouTube videos, podcasts, real estate content, and performance creatives designed to capture attention, improve retention, and drive measurable business results.
Reliable execution. Clear communication. No unnecessary revisions.
- Premiere Pro
- After Effects
- DaVinci Resolve
- Color Grading
- Sound Design
- Motion Graphics
- Storytelling
— Trusted by 100+ clients
Helping brands, agencies & creators create videos that perform.
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Years editing
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Videos delivered
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Brands & creators
Selected Work
Work WorthWatching.
A sample of edits across SaaS, UGC, long-form, short-form, and podcasts.
View all work →How I Work — From Brief to Delivery
What Our Clients Are Saying
Hear from our friends
NP
Natalie Pharady Tan
Co-Founder, Client Relation & Marketing PR
“We needed AI-generated ad creatives delivered on an extremely tight timeline, and Richard exceeded expectations. He moved quickly, stayed responsive throughout the project, and delivered work that looked better than we anticipated.”
BN
Ben Newcombe
Founder, Infinite Creative
“Richard consistently delivered high-quality edits on time and brought thoughtful creative ideas to every project. Communication was always clear, and his attention to pacing and storytelling noticeably elevated the final videos. I'd happily work with him again.”
MJ
Mary Joyce Palacios
Creative Marketing & Project Manager Expert
“Richard is the kind of creative professional every team hopes to have. I could bring him a rough idea, and he'd turn it into polished, high-performing content that was ready to publish. Beyond his technical skills, he's collaborative, proactive, and genuinely enjoyable to work with.”
For Recruiters & Teams
Open to new opportunities.
Direct response video editor and creative lead with 10+ years across UGC, VSL, YouTube, podcasts, and performance creative. I turn raw footage into high-retention videos that drive measurable results — combining hands-on craft, strategy, and team leadership.
- Location
- Surabaya, Indonesia
- Availability
- Remote · Worldwide
- Experience
- 10+ years
- Engagement
- Freelance · Retainer · Full-time
- Languages
- English · Indonesian
- Response time
- Within 24 hours
Availability
Have footage waiting to perform?
Tell me about your project — I usually reply within 24 hours.