Richard Hend

Service — Short-Form

Short-Form Video Editing for TikTok, Reels & Shorts

Short-form is unforgiving: you get roughly one second to earn the next thirty. The edit has to carry the pacing because there's no runway to build interest. I cut short-form for brands and creators posting consistently, where the goal is a repeatable format that performs — not one lucky video.

What you get

Included in every project

First-frame hooks

Openers built to stop the scroll, with the payoff visible or promised immediately rather than teased for ten seconds.

Retention-driven pacing

Dead air, filler words and pauses removed. Cuts timed to keep momentum without feeling frantic or over-edited.

Styled captions

Burned-in, word-level captions matched to your brand — because most of your audience is watching on mute.

Vertical-native framing

Reframed for 9:16 with the subject properly placed, and safe margins that keep text clear of platform UI on every app.

Process

How the work runs

  1. Format & reference

    We agree on the format and pacing style up front, so the series looks consistent instead of every video feeling like a one-off.

  2. Selects & hook

    The strongest moment is identified first and the video is built backwards from it.

  3. Cut & caption

    Tight assembly, captions, sound design, and any b-roll or graphics the point needs.

  4. Batch delivery

    Delivered as a batch with consistent naming, ready to schedule across every platform.

Who it's for

Best fit for

  • Brands posting short-form daily or weekly
  • Founders and creators building a personal brand
  • Agencies handling social for multiple clients
  • Podcasts and channels repurposing long-form content

FAQs

Common questions

Can you edit a batch of videos every week?
Yes — recurring batch work is how most short-form clients run. We agree on a weekly or monthly volume and a delivery day, and it runs on retainer so you're not re-briefing every time.
Do you follow a consistent style across videos?
Yes. We lock the caption style, pacing and graphics treatment in the first batch, then every video after that matches it. Consistency is what makes a feed look intentional.

Have footage waiting to perform?

Send a short brief — what you need edited, the platform it's for, and your deadline. I usually reply within 24 hours.